Schatz · Premium e-commerce of baby products

Curated e-commerce platform for demanding parents in Colombia, featuring premium international brands (NUK Germany, Momcozy), browsing by baby stage, detailed product spec sheets and a mobile experience optimized for time-strapped parents with one hand free.

Navigation by baby stage

Newborn, 0-6 months, 6-12, 1-2 years, 2+. Each product tagged with its optimal stage. The parent filters once and sees only what applies.

Comparable spec sheets

Each product with its spec table: material, age, benefit (anti-colic, temperature control). Side-by-side comparator between similar products.

One-handed mobile UX

2-step checkout, aggressive autocomplete, PSE and card integration, free shipping always visible. Thumb reaches everything without stretching.

Loyalty by growth

Automatic reminders when the baby is about to graduate to the next stage, offers on the next bottle/pacifier, baby club with discounts by years of loyalty.