Serialized inventory, digital certificates and premium customer CRM
Your system says "you have 12 solitaire rings". But each is different. Confusion, losses, complaints.
When the customer asks for the diamond certificate from 3 years ago, finding the folder is an expedition.
Customer brings a necklace for repair, you note it in a book. A month later they call: "where's my jewel?". Panic.
Each jewel with photo, weight, materials, gems, certificates, cost and price. Detailed inventory.
GIA, IGI, your own. Linked to each piece. Customer accesses their certificate via unique link.
Each repair with code, initial photo, status, cost, ETA. Customer checks without calling.
Purchase history, rings bought (with sizes), anniversaries, birthdays. Proactive suggestions at key moments.